
Since 2010 · Made in Europe
Effortless beauty
for sensitive skin.
Hypoallergenic make-up developed for sensitive skin. Tested against 15+ allergens. Fragrance-free, paraben-free and cruelty-free.
Free product on orders over €100

Since 2010 · Made in Europe
Hypoallergenic make-up developed for sensitive skin. Tested against 15+ allergens. Fragrance-free, paraben-free and cruelty-free.
“Mooie warme kleur”
Anne-marie
12 mrt 2026
“Sehr verträglich”
Stephanie Fen
5 mrt 2026
“Oogpotlood die niet uitloopt!”
Joke
1 feb 2026
“Heel mooie kleur als je veel koele kleuren draagt en grijs- blauwe ogen hebt”
Wil
2 dec 2025
“Mooie warme kleur”
Anne-marie
12 mrt 2026
“Sehr verträglich”
Stephanie Fen
5 mrt 2026
“Oogpotlood die niet uitloopt!”
Joke
1 feb 2026
“Heel mooie kleur als je veel koele kleuren draagt en grijs- blauwe ogen hebt”
Wil
2 dec 2025
Webwinkelkeur · 1.375 reviews
Hypoallergenic make-up since 2010
Why we exist

We know how it feels to have to return products because your skin reacts. To study ingredient lists in the store and still not know if it's safe.
That's why we've been developing makeup that is safe from the start since 2010. Every product is tested for 15+ allergens. We deliberately choose more expensive, safer ingredients so you don't have to figure it out yourself.
We deliberately choose more expensive, safer alternatives. For every ingredient we exclude, we have a detailed explanation why.
What you'll never find in our products
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